Justdiggit is a foundation in the Netherlands that tries to battle the effects of climate change by regreening the earth. Trough local projects on a big scale, soil and land that was given up by the local population gets jumpstarted with effective agricultural techniques so nature can restore itself and help cool down the planet. The green absorbs the warmth and restores the humidity in previously dry, barren area's.

THE COMMERCIAL

The commercial was partially shot and edited by me in cooperation with Justdiggit and add agency Lemz and is airing on dutch TV.

DOCUMENTARY

Next to the commercial we went to Kenia to create a documentary about the Justdiggit project and their relation to the local Maasai community. Together with director Safi Graauw (Cavemen) we tell a positive tale of culture coming together with nature, tackling a global problem on the local level.